This Transition Hasn't Been Easy

Lately, I’ve been struggling with my content. Honestly, with the whole Brittney Ave brand.

I’ve noticed how easily I get caught up in the wrong things. Video performance, views, and numbers. That will tank inspiration, focus, and intention real quick.

I'm being pulled in all these different directions. Trying to figure out, and stand firm in, what works best for me. At the same time, with regard to the viewer because facts, as a business, views matter.

It’s not like I don’t know what I want to create. I do. I think about it all the time. But it feels like I’m standing in the middle of all these different ideas with no clue which one to start with. And then I start second-guessing myself completely. That's annoying.

Part of me wants to move forward and create content about life as it is now. Like how I’m decorating my 650-sq ft. apartment for Christmas, while spending as little as possible, but still wanting it to reflect my vision.

I want to talk about what it really looks like to create a home with intention, to spend with intention, and to balance the emotions that come with building a life that feels like me.

But then there’s this other part of me that feels like I should keep focusing on mobile bartending content. Helping people, giving tips, and sharing what I’ve learned. It's cool, it's fun. But at the same time, I want to talk about something else.

And that's when I noticed the fear.

Because I’m afraid that if I just do what I feel like doing, my content, and my brand, will look messy, and chaotic. It won't be received well, and will come across like I don’t know what I’m doing, or going.

But I do. I don't but I do.

Then I'm reminded, my “brand” is me. Moody. Emotional. Chaotic. Evolving. And doing things, or sometimes not doing things, based on how I feel.

I remind myself that I don’t fit into the clean, niche-focused version that once defined my mobile bartending business. Or the picture-perfect idea of what a “content creator” or “entrepreneur” is said to look like. I’m not textbook anything, and that this is okay.

Remembering the whole point of Brittney Ave is Brittney. A lifestyle brand that reflects and inspires doing things on your own terms. Doing what works for you. Whatever that might be, at that moment in time. And honoring the process. Being real about the fact that life isn’t black and white. And that being human, has nuance and complexities.

The point of view of this brand is a woman becoming and unbecoming, sometimes at the same time. Confused. Inspired. Emotional. And figuring it out day by day.

Then still, I ask myself: with this level of clarity, why don’t I just do it?

What am I REALLY afraid of?!

Judgement.

Being misunderstood.

That my mix of moods, ideas, and interests won’t make sense to anyone else.

But I know none of that actually matters.

People will always see what they want to see, and everyone interprets things through their own lens. And like my father once told me, people only understand things based on their level of understanding… or something like that.

All in all, how people see or interpret what I share is out of my control. What I can control is showing up as I'm inspired to. Trusting that God/Universe will manage the rest and align me with my people, just like what I experienced with my mobile bartending business.

And that’s it.

As a lifestyle brand, Brittney Ave is allowed to be fluid. Constantly evolving, growing through the pains, learning through the mess, and finding the realness in every stage.

So What’s Next?

To close out the year, I’m sharing more of my mobile bartending experience.

I have four holiday parties line up (I’ve closed my calendar and I’m not accepting any more), and I plan to take you through what that looks like for me behind the scenes.

How I prep. What I charge. What I’m providing. The number of guests, the hours of service, all of it. I’ll share the small details that make a difference. From inventory and supply orders, to mini-insights into how I prepare in my personal life as a single mom.

I’m doing this for a few reasons:

→ To share as much as I can for those who genuinely want the information.

→ To wrap up this chapter of content without dragging it out video by video.

→ And to make space for what’s next. New topics, new conversations, new layers of who I am and what I enjoy.

2026 feels like the start of something new.

Not a rebrand.

More like a rebirth.

Again.